About Peterson’s Harley-Davidson® of Miami, Florida!

Few Harley® dealerships in the country can boast the family legacy of Peterson’s Harley-Davidson®. Founded in 1954 by “Phil” Peterson in Key West, Florida, Peterson’s Harley-Davidson® had humble beginnings. Just in from Wisconsin, Phil and his young wife Charlotte fell in love with “paradise” and bought the little shop at the end of the road.

Hard work, dedication, attention to detail and a focus on customer service guaranteed Phil’s success and the future success of Peterson’s Harley-Davidson®. The word soon spread that in the Southernmost town in the United States a person could buy a good new or used Sportster®, Dyna®, Softail®, Touring, or other motorcycle for a reasonable price, have it worked on by a qualified mechanic and be treated with courtesy and respect.

62 years later, the same attention to detail and customer satisfaction is still the number one priority at Peterson’s Harley-Davidson® of Miami in Florida. These days Phil is retired, but sons Dirk and Drew are constantly working hard to keep the same standards associated with the Peterson’s Harley-Davidson® family name.

Peterson’s Harley-Davidson® has a large selection of new Motorcycles for sale that you can purchase at reasonable prices from attentive, friendly sales people ready to help you with your choices. A large used Harley-Davidson® motorcycle selection ensures our customers will find a bike to fit their budget.

Our Service Department has a H-D® Trained & Certified staff of technicians with over 150 years of combined experience working on motorcycles. Our techs are available to work on complicated projects or simply tune your new or used bike to perfection. With a huge Parts Department staffed by experts, customers get just what they were looking for. A new Secure On-line Ordering System, expanded MotorClothes® Apparel, Harley® Clothing and H-D® Motorcycle Accessories Department will allow you to purchase anything from stylish jewelry to top quality leathers right from the comfort of your home… but you still have to stop in at one of our stores for the coffee and donuts!

With the customer first in mind, Peterson’s Harley-Davidson® is there to serve you. In a greedy world, where “quantity” has replaced “quality”, the family traditions passed from father to sons are a testament to old time values and pride in ownership. We invite you to stop by our Florida shop & let us prove that this family owned & operated business still believes the customer is number one! We are located near Fort Lauderdale, Hollywood, West Palm Beach, Miami Beach, Miami, & Doral, FL.

At Peterson’s Harley-Davidson®, our customers come first.

Our mission statement is:

“Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on Honesty and Integrity and Service to the Community.”

Why Purchase from Your Local Dealer?

• Convenience – Close to home, your local dealer provides a wealth of knowledge regarding the product, as well as on-site inventory for you to tour and test drive prior to making your purchase.
• Relationships – Purchasing locally allows you to establish a relationship with your dealer representative providing you with the convenience of service and support when you need it.
• Service after the Sale – Many dealers put their purchasing customers first when it comes to getting your bike serviced. You will experience the value your local dealer can add to your purchase.
• Local Economy – Local purchases help to keep tax dollars and people at work in your community.