Contact Information
5555 High Crossing Blvd., Madison, WI 53718
Location of Business
FreedomZone Hero Yearly Membership
Detailed Information


Wilde East Towne Honda is proud to be an automotive leader in the Madison area. Since opening our doors, we have kept a firm commitment to our customers. Wilde East Towne Honda carries a complete selection of new Hondascertified pre-owned Hondas and used cars of all makes for your selection, and we hope to make your car buying process as quick and easy as possible.

Tables Outside

Just above our service reception drive, we have a 5000 square foot green roof with benches that you can access from inside the facility. Our green roof reduces air pollution while attracting wildlife, such as butterflies, birds and bees. Our green roof has many different types of flowers that you can enjoy as well as a kid’s play area so you can still keep an eye on the little ones. Our second kid’s play area is located right off our show floor and our third kid’s area is combined with our comfortable customer lounge. Our customer lounge comes equipped with iMacs, iPads, coffee bar, freshly popped popcorn and snacks.

If you are in the market to purchase a new Honda or used car or truck and need financing, we will provide assistance to help you find financing options that fit your needs. Whether you have bad credit, no credit, or are a first-time car buyer, you can trust that Wilde East Towne Honda will get you into the car or truck of your choice with professionalism and attention to your needs.

Wilde East Towne Honda has experienced and reliable service and parts departments that are open extra hours to help fit your schedule, and as always, we offer competitive pricing for your automotive maintenance and repair needs.

Customer satisfaction is our highest priority, and our staff is committed to achieving this goal in every aspect of our business. Please feel free to reach us if you have any questions or comments.

We look forward to serving your automotive needs and hope you choose Wilde East Towne Honda for your next Honda or used car purchase. We aspire to be the dealership of choice for all your automotive needs.


Dealer Info

Phone Numbers:

Sales Hours:

  • Mon – Fri  8:30 AM – 8:00 PM
  • Sat  8:30 AM – 5:00 PM
  • Sun   Closed

Service Hours:

  • Mon – Thu  7:00 AM – 7:00 PM
  • Fri  7:00 AM – 6:00 PM
  • Sat  7:00 AM – 5:00 PM
  • Sun   Closed

Parts Hours:

  • Mon – Thu  7:00 AM – 7:00 PM
  • Fri  7:00 AM – 6:00 PM
  • Sat  7:00 AM – 5:00 PM
  • Sun   Closed
Opening Hours
9:00 am - 7:00 pm
9:00 am - 7:00 pm
9:00 am - 7:00 pm
9:00 am - 7:00 pm
9:00 am - 7:00 pm
9:00 am - 7:00 pm
Business Features
Takes Reservations
Accepts Credit Cards
Apple Pay
Outdoor Seating
Good for Kids
Good for Groups
Wheelchair Accessible
Pet Friendly
Live Music
Parking Lot
Valet Parking
Free Wifi
Smoking Allowed
Military Discounts