Contact Information
South 108th Street , West Allis, WI 53227
Location of Business
Detailed Information


Milwaukee’s Wilde Toyota in West Allis brings you a great selection of new Toyota cars and used car sales. We also staff the best mechanics in Milwaukee to offer professional auto repair in the Milwaukee area. We also publish money-saving service coupons, because we understand that keeping a car maintained can sometimes be expensive. Conveniently located in West Allis since 1977, we service the greater Milwaukee area including Greenfield, Racine and Glendale.

Since 1977 Wilde Toyota has operated in the same area, invested in our community, and earned the reputation of excellence that keeps our customers coming back. We decided to do away with the high-pressure sales tactics and gimmicks. We wanted to focus on becoming the best car dealer in Milwaukee by offering a tremendous customer experience. That starts with our massive Toyota Inventory.

Wilde Toyota is Milwaukee’s #1 volume Toyota dealer for new Toyotas. By stocking our lot with over 700 Toyota Models we allow our customers to choose their dream car. When you’ve found what you’re looking for, choosing from our financing options is easy and affordable. By searching our Milwaukee Toyota Inventory, you can find any Toyota make or model, schedule a test drive, and request a quote!

Milwaukee’s #1 Volume Toyota Certified Used Vehicle dealer. Our Certified Pre-Owned Toyotas have gone through a rigorous 160-point inspection, and a CARFAX vehicle history report is reviewed to make sure only the best vehicles make it onto the show floor for purchase. We also serve as a Milwaukee Car Dealership offering used car specials. Our Milwaukee Used Cars are always priced competitively and are available to view on our website, or in person!

Wilde Toyota boasts some of the most highly-qualified, factory-trained mechanics in Milwaukee so we may provide exceptional service for your Toyota. Our Auto Repair Center is consistently stocked with a large variety of Toyota parts and accessories so we can get you back on the road as soon as possible. From oil changes to transmission replacements, we are dedicated to maintaining top tier customer service, for both new and used car buyers. We also offer monthly Auto Repair Service Coupons to our customers to keep costs as low as possible. Use our Online Service Appointment page to set up an appointment with the best mechanics in Milwaukee!

We look forward to serving your automotive needs and hope you choose Wilde Toyota for your next Toyota or used car purchase in Milwaukee.

Wilde Toyota is part of the Wilde Automotive Group, a family owned and operated car dealership business founded by Harold L. Wilde in 1944. Harold’s career began in Muskegon where, upon returning from WWII, he opened a used vehicle sales operation with Bob Siscoe.


In 1971, Harold Wilde acquired a Honda franchise in Waukesha. He earned a second Honda franchise in 1974 in Sarasota, Florida. Those two acquisitions positioned Wilde’s dealer group on the track to success. In 1977, Wilde was awarded the Toyota franchise in the Milwaukee suburb of West Allis. Today, Wilde Honda in Waukesha is the largest-volume Honda dealer in Milwaukee, and Wilde Toyota-Scion is Milwaukee’s largest-volume Toyota dealer, testifying to the group’s import expertise

In 1984, Wilde purchased the Dodge franchise in Waukesha, which put Wilde Automotive into the full-size truck game so important to the Midwest market. Other Chrysler brands came later. In 1992, Wilde Lexus of Sarasota opened, followed by a Jaguar dealership in 1994. In 2012, Wilde opened two franchises — an all-new Honda in Madison, and a Maserati dealership in Sarasota.

Hard work, perseverance, and putting family first were major elements in his life, and these elements continue to influence the Wilde Automotive Group. Harold Wilde died in 1998, but his legacy and philosophies are alive today in all Wilde dealerships.

We welcome you to explore our web site and encourage you to contact us to help you with your automotive needs.

Dealer Info

Phone Numbers:

Sales Hours:

  • Mon – Fri  9:00 AM – 9:00 PM
  • Sat  9:00 AM – 5:00 PM
  • Sun  Closed

Service Hours:

  • Mon – Fri  7:00 AM – 9:00 PM
  • Sat  7:00 AM – 5:00 PM
  • Sun  Closed

Parts Hours:

  • Mon – Fri  7:00 AM – 9:00 PM
  • Sat  7:00 AM – 5:00 PM
  • Sun  Closed
Opening Hours
9:00 am - 7:00 pm
9:00 am - 7:00 pm
9:00 am - 7:00 pm
9:00 am - 7:00 pm
9:00 am - 7:00 pm
9:00 am - 7:00 pm
Business Features
Takes Reservations
Accepts Credit Cards
Apple Pay
Outdoor Seating
Good for Kids
Good for Groups
Wheelchair Accessible
Pet Friendly
Live Music
Parking Lot
Valet Parking
Free Wifi
Smoking Allowed
Military Discounts